Chief Marketing Officer (CMO) - BRI Finance

Mandiri Andalan Utama · 📍 Bandar Lampung, Lampung · Diposting 2026-10-03

FULL_TIME⭐ TERVERIFIKASI

Rp 3.400.000 - Rp 5.100.000 per bulan

Join Mandiri Andalan Utama as a Chief Marketing Officer (CMO) specializing in BRI Finance products. In this dynamic role, you will lead the marketing and sales efforts for auto financing solutions, including new and used car loans, directly engaging with customers and partners. Based in Bandar Lampung, Lampung, you will drive the growth of our auto financing portfolio by leveraging your strategic vision and leadership skills.

As the CMO for BRI Finance, you will oversee the development and execution of marketing strategies that enhance brand visibility and customer acquisition. You will work closely with cross-functional teams to ensure seamless integration of marketing initiatives with sales and product development efforts. This role offers a unique opportunity to make a significant impact on the auto financing industry in Indonesia.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

Develop and execute comprehensive marketing strategies for BRI Finance auto financing products.
Lead a team of marketing professionals to drive brand awareness and customer engagement.
Collaborate with sales teams to align marketing efforts with revenue goals.
Monitor market trends and competitive landscape to identify opportunities for growth.
Manage the budget for marketing campaigns and ensure optimal resource allocation.
Leverage digital marketing tools such as Google Ads, Facebook Ads, and SEO to enhance online presence.
Build and maintain strong relationships with key stakeholders, including dealers, financial institutions, and industry partners.
Report on marketing performance and provide strategic recommendations to senior management.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 10 years of experience in marketing and sales, with a proven track record in the financial services industry.
Strong leadership and strategic thinking skills.
Proficient in using marketing software such as HubSpot, Salesforce, and Google Analytics.
Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.
Experience in managing cross-functional teams and driving organizational change.
Excellent communication and interpersonal skills.
Familiarity with the Indonesian auto financing market and regulatory environment.